RFID Journal Announces Keynote Speaker for 3rd Annual RFID Journal LIVE! Europe Conference And Exhibition

New York, NY (PRWEB) June 25, 2007 -- RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, announced today that Gerd Wolfram, Managing Director of MGI METRO Group Information Technology, will deliver the keynote address at RFID Journal LIVE! Europe, which will be held Nov. 6-8, 2007, at the Mövenpick Hotel in downtown Amsterdam.

Wolfram will explain why Metro is moving forward with its RFID deployment, after several years of trials. METRO Group is beginning its full-scale rollout of RFID in its supply chain in 2007. A rapidly growing number of suppliers are tagging pallets delivered to the retailer. And based on the results of this year's case-tracking trial, METRO Group has plans to push the tracking of cases starting in 2008. Attendees will learn the results of the case-tracking trial, Metro's plans for the future and why it is pursing RFID aggressively now.

"We are very excited to have Gerd Wolfram heading up another great lineup of speakers at RFID Journal LIVE! Europe," said Mark Roberti, founder and editor of RFID Journal. "Metro has been doing a lot of research and the fact that they are moving forward now heralds great change for the way European supply chains are operated."

The focus of RFID Journal LIVE! Europe 2007 is on how European companies can cut costs and improve revenues by using RFID in their manufacturing, supply chain and logistics operations. The event opens with an RFID Journal University preconference seminar that offers an in-depth introduction to RFID.

Among the other featured speakers are:

* Stephane Pique, European Director of EPC/RFID, EPCglobal - GS1 Europe

* Mark Roberti, Founder and Editor, RFID Journal

* Wolfgang Schoenfeld, Senior Manager Logistics Europe, Sony

* Dieter Uckelmann, Manager RFID-Application and Demonstration Center, Log Dynamics Lab

* Götz Pfeifferling, CIO, Lemmi Fashion

"This is the only event where companies from across Europe and Asia can hear objective case studies from those already using RFID within their organizations," said Roberti. "I have no doubt that companies attending will come away with new ideas for how they can put RFID to work successfully and be able to meet the vendors who can help them achieve their goals."

Discounts for advance registration end July 20, 2007.

For more information please go to the RFID Journal LIVE! Europe web site at http://www.rfidjournalevents.com/liveeurope/ or contact Attendee Registration EuropeReg@rfidjournal.com, 631-249-4960

About RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

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