Avery Dennison Hosts A Gathering Of Top Apparel And Footwear Executives To Discuss RFID

New York (PRWEB) July 20, 2007 -- RFID Journal, the world's leading media and events company covering radio frequency identification (RFID) technology, and the American Apparel & Footwear Association (AAFA), the leading trade association for the apparel and footwear industries, announced today that Avery Dennison will host an invitation-only Leadership Forum for 40 senior executives in the apparel and footwear sector, from companies such as Kohl's, Reebok and Jockey, to discuss critical issues related to adoption of RFID technology in these two industries, as part of the RFID Journal--AAFA Apparel & Footwear Summit, being held in Aug. 20-22, at the Metropolitan Pavilion in New York City.

The greatest benefits of radio frequency identification come when apparel and footwear items are tagged at the point of manufacture. But there are many issues to consider when source tagging with RFID. In the first part of our leadership forum, Philip Calderbank, Director Global Marketing RFID & Security, of Avery Dennison's Information & Brand Management Division, will address these critical issues:

* How to reconcile SKU numbers with the RFID code

* How to deal with variable color codes and match RFID codes with the correct tickets, and labels

* How to attach and apply RFID tickets and labels

* How to overcome the need for carrying large RFID base label inventory

* How to coordinate tagging items at several different manufacturing facilities

* How to tie all data into an 856 ASN

* How to receive and send all data from the manufacturer back to the retail operation

* How to identify the ROI for the vendor and supplier

The second part of the forum will be an open discussion in which industry leaders discuss the issues surrounding adoption of RFID in the apparel and footwear sector, including privacy, costs of the technology and international standards.

"This is a rare opportunity for leaders in the apparel and footwear sector to come together to learn and discuss some of the key issues surrounding RFID adoption," said Avery Dennison's Calderbank. "The supply chain benefits of RFID can only be achieved through collaboration, so this truly is an important event."

The RFID Journal--AAFA Apparel & Footwear Summit is open to all executives in the apparel and footwear industries. It features a keynote presentation by Bill Holder, CIO of Dillard's. Holder will explain the work Dillard's has been doing to determine where RFID can deliver value in the company's supply chain.

Among the other featured speakers are:

* Frank Cornelius, RFID Project Leader for New Balance

* Bridget Chan, CIO of Esquel, a leading manufacturer of cotton shirts, which is using RFID for inventory management, tracking work in process and monitoring supply chain shipments

* Neco Can, co-founder of the Industry Standard, an RFID-enabled boutique

* Nick Tentis, Managing Director, Nick Tentis, a British designer using RFID to enhance the shopping experience

* Götz Pfeifferling, CIO, Lemmi Fashion, a European apparel company that has expanded the use of RFID throughout its operations

* Marshall Kay, RFID Practice Leader, Kurt Salmon Associates

* Patrick Javick, Apparel Representative, EPCglobal

* Mark Roberti, Editor, RFID Journal

"This is truly the must-attend RFID event for executives and technology professionals in the apparel and footwear industries," said Mark Roberti, founder and editor of RFID Journal. "It's the only event where apparel and footwear companies in the United States, Europe, Latin America and Asia can learn from early adopters how to realize the benefits of RFID to improve the way they manufacture, ship and sell apparel and footwear products."

The conference is produced by RFID Journal in partnership with the American Apparel & Footwear Association.

Don't miss the most important technology event for the apparel and footwear industry. Save with advance registration discounts when you register by August 3. For more information please go to the RFID Journal - AAFA Apparel and Footwear Summit website at www.rfidjournalevents.com/apparelsummit or contact Attendee Registration ApparelReg(@)rfidjournal.com, 631-249-4960

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About RFID Journal

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision-makers worldwide--in print, online and at face-to-face events. For more information, visit www.rfidjournal.com.

About the American Apparel & Footwear Association

The American Apparel & Footwear Association represents key issues and interests impacting the country's leading apparel, footwear and other sewn-products companies and their suppliers. The AAFA's mission is to promote and enhance its members' competitiveness, productivity and profitability in the global marketplace by minimizing regulatory, legal, commercial, political and trade restraints. The organization represents its members before all branches of government to advance essential legislative, international trade and regulatory objectives. Its efforts promote a favorable environment for the advancement and exchange of best practices and technological innovations, while helping ensure that employees within the sewn-products industry are treated with fairness and respect. www.apparelandfootwear.org

About Avery Dennison Corporation

Avery Dennison is a global leader in pressure-sensitive labeling materials, office products and retail tag, ticketing and branding systems. Based in Pasadena, Calif., Avery Dennison is a FORTUNE 500 Company with 2006 sales of $5.6 billion. Combined with Paxar, Avery Dennison now employs more than 30,000 individuals in approximately 50 countries worldwide who develop, manufacture and market a wide range of products for both consumer and industrial markets. Products offered by Avery Dennison include: Fasson brand self-adhesive materials; Avery Dennison and Paxar brand products for the retail and apparel industries; Avery brand office products and graphics imaging media; specialty tapes, peel-and-stick postage stamps, and labels for a wide variety of automotive, industrial and durable goods applications. For more information, visit : www.ris.averydennison.com

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